What If it Was Medium

May 13th, 2009 § 0 comments § permalink

What if Starbucks termed their drink sizes as Small, Medium, and Large. How would this alter our brand perception of Starbucks.

"Welcome" On Most Websites Are a Waste of Space

May 4th, 2009 § 0 comments § permalink

Web user behavior is not what it was 5 years ago. The practice of “surfing” the web is non-existent. Users are online with an objective in mind, they are looking for something specific. Don’t clutter their experience with boring and pointless “welcome to my site” messages plastered on the home page. Give them what they want. If they’re interested in “about” content, offer a separate page that dives into this type of information. Otherwise, don’t waste valuable webpage real estate on a “welcome message”, especially if your return users enter your site to be greated by an outdated prerecording.