"Welcome" On Most Websites Are a Waste of Space

May 4th, 2009 § 0 comments

Web user behavior is not what it was 5 years ago. The practice of “surfing” the web is non-existent. Users are online with an objective in mind, they are looking for something specific. Don’t clutter their experience with boring and pointless “welcome to my site” messages plastered on the home page. Give them what they want. If they’re interested in “about” content, offer a separate page that dives into this type of information. Otherwise, don’t waste valuable webpage real estate on a “welcome message”, especially if your return users enter your site to be greated by an outdated prerecording.

Related posts:

  1. Responsibility of a Creative Professional

Tagged , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>