How To Say No To Personal Interests

July 31st, 2009 § 0 comments § permalink

Personal interests and explorations are a key to new ideas, innovative approaches and fresh directions that we can take in life. In basic economics there’s a rule in play that states if one adds resources (people, technology, options, etc.) productivity will increase, and if the resources continue to multiply there will come a point when productivity will actually being to deteriorate.

It is absolutely critical to eliminate some of the personal projects laying around. Like in pruning, a gardener will always take away, that the plant might produce more fruit, not less.

When you’re exploring personal interests, always ask yourself , “what is the most important thing I can do at this very moment”? And learn to say no to yourself.

Big Brand Moves Media Budget All Digital

July 31st, 2009 § 0 comments § permalink

Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality.

What’s more interesting is what did an alcohol brand see online that attracted them enough to completely slash their traditional advert budgets in favor of the digital?

Read the full article at AdAge

Who Made Emotions King?

July 25th, 2009 § 0 comments § permalink

Chris Brogan recently posted Quid Pro No. The situation is simple:

If I invite you to join the Facebook group for Trust Agents, it’s because I think you’ll get some value out of participating there. Say you join the group. If you now invite me to join your real estate company’s fan page after you’ve joined my book’s group, what should I do? Should I say yes because you said yes to me? But I have no interest in real estate, except for when I’m making a transaction. I was asked to join someone’s new social media application, but because I have a lot of stuff on the go, I politely declined. What I got back as a parting shot was, “Thanks. I’ll still buy your book.” It left me feeling a bit awkward. Do we expect reciprocal behavior all the time? ~ Chris Brogan

The reactions are too  familiar and typical.

The problem is that we’ve set our emotions on a throne and made them King. “Don’t offend, always reciprocate, be politically correct, neutralize the deposition, etc.” – these prerequisites govern the everyday thoughts, speech, and behaviors of so many people online and offline.  And God forbid that we not adhere to the selfish guidelines of “for every action there should be an equal reaction” within social circles – or else people start acting like a bunch of five-year-olds when their expectations are not met.

Here’s a simple solution to those who cannot accept a “no”

1. Reset your expectations - take a look at what you’re expecting of others and whether these expectations are realistic or not.
2. Stop acting like a child – just grow up! If someone does not meet your expectations, or reciprocate your kind gesture – don’t whine and pout.
3. De-throne your emotions – stop living your life though the lens of your emotions.

How to Keep Your Inbox Lean & Clean

July 21st, 2009 § 0 comments § permalink

A simple solution I’ve developed for keeping my inbox clean and free of clutter. The key is to take immediate action, whether you are constantly monitoring your emails or have designated times throughout the day to check your emails.

In this attachment, I’ve described in detail the different scenarios and actions to be taken as soon as your inbox is opened. These are not the only scenarios, but will serve as a solid starting point.

In general here are four scenarios of immediate action to take with an email:

A. Read the subject line or the from address of the email without opening the email. Based on this information, delete the email immediately.

B. Open the email, read it. If there’s no clear call-to-action or the information serves no purpose to you, delete it.

C. Open the email, read it. Respond to the email with the appropriate answer, information, etc. If no further action is needed, delete it.

D. Open the email, read it. Respond to the email with the appropriate answer, information, etc. If action is requited, either for you to do something (a task), or a follow up to the action (a reminder) – then convert it to an action with a specific deadline or reminder time. Then delete the email.

As always, there’s exceptions to the rules:

If the email is educational or informative in nature, create a “Reading” sub-folder in your inbox and store it until you have a scheduled time for reading and learning. Also, if the email contains a link of interest, launch the link in a web browser and bookmark it in a “Temporary” folder to return to it later.

Each scenario ends with the email finding it’s way into the trash bin.

Stop Collecting, and Start Building!

July 13th, 2009 § 0 comments § permalink

We will go through seasons of collecting, absorbing, researching. Our information bank on the particular subject grows increasingly. We surround ourselves with piles of rocks, sometimes more than we know what to do with. There comes a time when we must force ourselves to stop the collecting process, and begin building. Take one rock at a time and make something happen. There is no change if there is no change. Take action, stop fooling yourself into thinking that progress is being made when in all actuality, you are drowning yourself in the sea collected things.

Selling Taste Visually

July 12th, 2009 § 0 comments § permalink

How many times have you looked at an entrée platter, or a piece of a dessert and said to yourself “that looks good”. Think about this. How can something that appeals to our taste senses, all of a sudden appeal to the sense of sight?

It’s not that difficult to understand that our experience, whether with a food, clothing, or a person is first visual – then the other senses are engaged (smell, touch, etc.).

Develop a product’s packaging from the perspective of it’s actual attributes (taste, smell, touch, etc.). Allow these attributes to shape the product’s packaging. It is true, a product’s packaging is a promise of what’s inside.

No great thing is created suddenly

July 11th, 2009 § 0 comments § permalink

No great thing is created suddenly. Epictetus

Problems cannot be solved by the same level of thinking that created them.

July 11th, 2009 § 0 comments § permalink

Problems cannot be solved by the same level of thinking that created them. Albert Einstein

Innovation distinguishes between a leader and a follower.

July 11th, 2009 § 0 comments § permalink

Innovation distinguishes between a leader and a follower. Steve Jobs quotes