Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo:
1. Ready. Fire! Aim.
2. If it ain’t broke…Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow…or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10. Avoid moderation!
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I ask dumb questions all the time…lol.
Brilliant credo for those of us who live outside the box, and don’t want to.
Sometimes we just tend to plan too much, created too many hoops to jump through, and setup unnecessary protocol to follow.
Not to mention the TPS reports and memos!