Comments on: Criteria For a Successful Startup http://andreivanchuk.com/blog/2010/07/criteria-for-a-successful-startup/ Just Think, and Problem Solved ™ Tue, 23 Aug 2011 19:30:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andre Ivanchuk http://andreivanchuk.com/blog/2010/07/criteria-for-a-successful-startup/#comment-12 Andre Ivanchuk Thu, 05 Aug 2010 23:31:45 +0000 http://andreivanchuk.com/blog/?p=905#comment-12 Josh, good points. Before the iPhone, the market was flooded with plenty of other handheld devices by manufacturers that did not question what a handheld device should be, and could be. Apple questioned all aspects of design and function, thus revolutionizing the phone. Josh, good points.
Before the iPhone, the market was flooded with plenty of other handheld devices by manufacturers that did not question what a handheld device should be, and could be. Apple questioned all aspects of design and function, thus revolutionizing the phone.

]]> By: Josh Chandler http://andreivanchuk.com/blog/2010/07/criteria-for-a-successful-startup/#comment-11 Josh Chandler Fri, 30 Jul 2010 14:39:07 +0000 http://andreivanchuk.com/blog/?p=905#comment-11 Andre, In your example about Apple, I would argue that the market is buying a lot more then the product. They are buying into the successful brand Apple has created. There's no secret that each time a new Apple product comes out the majority who buy it are incredibly loyal to Apple's brand (regardless of what the product is!). I would also argue that before the iPhone, there wasn't anything quite like it. So, I think what Apple again did well as a company was to build brand equity and anticipation so that customers would automatically want to buy it. Andre,

In your example about Apple, I would argue that the market is buying a lot more then the product. They are buying into the successful brand Apple has created.

There’s no secret that each time a new Apple product comes out the majority who buy it are incredibly loyal to Apple’s brand (regardless of what the product is!).

I would also argue that before the iPhone, there wasn’t anything quite like it. So, I think what Apple again did well as a company was to build brand equity and anticipation so that customers would automatically want to buy it.

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