This is genius innovation! A labeling system that reacts to the product and tells a story.
Consumers are conscious over the quality of food products they purchase, and often the concern is just as equal over the legitimacy of food labels.
To solve this problem, To-Genkyo designed a food label that changes color by reacting to ammonia given off when food is spoiling. If the product is no longer edible, the change of color makes the barcode non-scannable.
What was the question asked that inspired the development of Anti Wi-Fi Paint to neutralize radio frequencies. Certainly it was not “Let’s make paint that will neutralize wave frequencies“. The question asked was, “How can we stop radio frequencies from traveling through unwanted spaces and environments?”
The end-results heavily depend on the coining and molding of the right question. Here’s a simple exercise to mold a great question:
Begin with your initial question/statement – whether it’s a challenge, a problem or an opportunity at hand
Write it down across the top of a page
Identify key words in your statement
Using a Thesaurus, begin to create variations of your statement by replacing the key words
Statements and questions with fresh perspectives will begin to form. Pay close attention to the variations.
Below is a very basic example to illustrate the point. For a creative entrepreneur and an innovator, each statement opens very different possibilities and solutions:
How can I travel to Miami more quickly (original statement)
A collaborative project by Bonnier R&D for a Magazine Reader. One of the major problems with current eReaders is their inability to read and display magazines and rich imagery.
The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.
The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.
This has stirred up some interesting conversations at TheDieLine.com. Here my share;
This work is genius!!!
Look at all of the heated conversations. And chances are, this idea will stick with you, whether you love it or oppose it.
THIS is the heart of Advertising – to make you talk about the product. The more you talk about the product – the more it sticks! When it sticks, your recall of that product/message increases. And now you’re an evangelist for that product, whether you love it or hate it.
How many of you talked to your friends about this concept, and how horrible or clever this was?