Andre Ivanchuk

“I’m sorry this letter is so long, i didn’t have enough time to write a short one” ~ Samuel Clemens

Simplicity is not a lack of ability.

Simplicity shows a level of maturity novice creative thinkers do not have. It’s a lot of work to create something simple and beautiful. It takes time and rigor to build an idea or a business that is simple, yet full of potential.

Very nice design by Naomi Thellier de Poncheville. Rethinking the predictable.

“But you’re not going to get to an idea thinking visually in most cases. You have to think in words, then add the visual. The you can make one plus one equal three.” George Lois

A great statement by the legendary George Lois. If you are looking to come up with a great idea, start talking to yourself. Turn the computer off and engage in a dialog with yourself or your creative group. Spend time with the idea, shaping it with words.  The visual step will be much easier. And, you’ll have a powerful end-product.

Travel more. New BlueMotion technology. Big distances, little consumption.

Advertising Agency: DDB Milan, Italy
Executive Creative Director: Vicky Gitto
Art director: Aureliano Fontana
Copywriter: Bruno Vohwinkel