Horrific Living, Through Ketchup

December 5th, 2009 § 0 comments § permalink

explodeketch

This has stirred up some interesting conversations at TheDieLine.com. Here my share;

This work is genius!!!

Look at all of the heated conversations. And chances are, this idea will stick with you, whether you love it or oppose it.

THIS is the heart of Advertising – to make you talk about the product. The more you talk about the product – the more it sticks! When it sticks, your recall of that product/message increases. And now you’re an evangelist for that product, whether you love it or hate it.

How many of you talked to your friends about this concept, and how horrible or clever this was?

Fantastic job Publicis Mojo!

New Bottle Design

August 19th, 2009 § 0 comments § permalink

Great approach to a new bottle design by Pavel Gubin.



Selling Taste Visually

July 12th, 2009 § 0 comments § permalink

How many times have you looked at an entrée platter, or a piece of a dessert and said to yourself “that looks good”. Think about this. How can something that appeals to our taste senses, all of a sudden appeal to the sense of sight?

It’s not that difficult to understand that our experience, whether with a food, clothing, or a person is first visual – then the other senses are engaged (smell, touch, etc.).

Develop a product’s packaging from the perspective of it’s actual attributes (taste, smell, touch, etc.). Allow these attributes to shape the product’s packaging. It is true, a product’s packaging is a promise of what’s inside.