Andre Ivanchuk

It’s important to know what is being said about you or your health care facility – good or bad. This will give you the opportunity to monitor conversations that are happening online about the quality services your offer, the facility that you manage, and the experiences your patients have. Once you’re able to manage this component of your marketing, you can begin to build upon the strengthens, improve on the weaknesses, and explore the different possibilities available to grow your practice.

Using Google Alerts, you can set up alerts to be send directly to your inbox when your name (or the terms you choose) are mentioned online. This is an easy and effective way to begin to gauge the quality and quantity of dialogues that are centered around your practice and your name.

A good name will precede your actions.

I recently had several voicemails from vendors looking to provide their services & products. They were very clear on their name, company, and service/product offered. But when it came time to leave their contact number; it was mumbled, unclear, and quick.

It’s not that difficult to put a little extra effort into a piece of information that is more critical than who you are and what you do. If you’re unreachable, all of the bells and whistles on your product and service are irrelevant.

When leaving a recorder message, slow down on the phone number, take a pause between the area code and the other two sets, speak clearly, and repeat.