Pioneering a New Category, Creating a Need, Selling The Startup & Moving on

July 28th, 2011 § 0 comments § permalink

On Entrepreneurs:

  • Have a vision of how things could be to a point where it’s only a matter of time before your vision is real.
  • Talk about the things in the future as though they’ve already happened today.
  • Entrepreneurs don’t see the future as possible, but rather as probable
  • Ask “How are you going to change the world with this product?”
  • Gauge your success by how many times people recognize what you do

On Startups:

  • Sell a business and don’t look back. It’s a chapter
  • Be comfortable selling and moving on
  • Sometimes the timing is not right to start. Keep developing until the timing is right
  • Don’t go of and build something unless you’re pretty sure you’ll solve a need

On Product Development:

  • First Ask “Is this something I would buy?”
  • Secondly “Will the technology support this idea?”
  • Thirdly “Can you solve the problem at a price that’s acceptable to the market?”
  • Every year, the cost of technology decreases by 35%, thus increasing the success of your business
  • Be careful of the advice given to you at product development phase

On Customers:

  • Simplify the decision process; both at customer acquisition, and at secured customer
  • Address the issues, be responsive and jump in. Be like Nordstrum, take the blame even if not your own
  • If you don’t know the answer, find someone who does, don’t give your customers BS
  • When things break, the people need someone to hold your hand
  • Do your market research first
  • Talk to 100 people, write down their responses, and this will represent the bigger picture

References:

David Friend of Carbonite, through Mixergy.com on 4/29/2011

Testing Your Ideas

June 11th, 2010 § 0 comments § permalink

No entrepreneur wants to waste their time developing a business idea that will only end up flopping. Here’s a simple test to determine whether your idea has a chance of becoming valuable and desirable, or you’re just wasting your time and resources.

The above drawing takes into account two factors, PR value and Needs value.

Bottom Left -If your idea falls into this quadrant, just stop. No one will ever buy your product, nor will the press care for the lack of a story.

Top Left - This quadrant can be described as the typical publicity stunt without the proper backing. The story is great. PR loves it. Mass exposure is achieved. But the immediate rise is short-lived after the public realizes your product is without value and doesn’t fill an actual need.

Bottom Right – A great idea without PR support is paved with a journey of an uphill push. Eventually the product will make it into the mass market, only after it’s passed the chasm.

Top Right – If you’re story or idea is newsworthy, it is the best free advertising anyone can get. If you’re story is really good, it will spread like wildfire through blogs, tweets and likes. A great idea coupled with immediate publicity equals a true winner.

Bottom line, as you come up with ideas, make sure people will buy it and there’s an interesting story behind it for the press to eat up.

Thank you @gaeblerdotcom for sharing your approach on Gaebler.com