Hire the Freaks, Crazies and T-Shaped People

June 18th, 2010 § 0 comments § permalink

Every organization needs a strong team. Every progressive organization needs a dynamic team that will lead the organization forward. Without a dynamic team of unique personalities, likes and interests the creative culture and the life of an organization grows bland and stale. Individuals who are nontraditional create a healthy tension in the way ideas are generated, shared and executed by offering unpredictable perspectives. Some of dynamic individuals include:

Freaks – As Tom Peters put it, freaks are the only (only) ones who succeed – as in, make it into the history books. Jeremy Gutsche states that Nontraditional thinkers offer the maverick ideas and the personality a company needs to adapt.

Crazies – Hire Crazies and avoid moderation (Kevin Robers, CEO of Saatchi & Saatchi)

T-ShapedTim Brown of IDEO, fills his company with individuals that posses this quality. As Tim puts it… » Read the rest of this entry «

Ready, Fire! Aim

May 19th, 2010 § 2 comments § permalink

Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo:

1. Ready. Fire! Aim.
2. If it ain’t broke…Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow…or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10. Avoid moderation!