Hello!
I’m André Ivanchuk.
What do I do? Whatever it takes.
But mainly brand strategy, branding and design.
A few of the brands impacted
Latest writings
Branding | Human Centered Design | Creativity | the Mind | Restaurants | Hospitality
Tough Rebranding Questions Every Brand, Organization, Founder and leader needs to ask themselves.
Asking the right questions is crucial for uncovering the issues that may be holding your brand back and setting the stage for lasting change.
How Conscious and Unconscious Influences Shape Consumer Perception: a Two-Tier System in Branding
Understanding consumer perception, particularly the nuances of the decision-making process, is at the heart of successful branding. And honestly, of all branding. The idea that our minds operate on both conscious and unconscious levels isn't new; it’s a concept dating...
How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.
