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Proudly Made in Skaneateles, NY

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Hi there,

I’m André Ivanchuk.

What do I do?

Whatever it takes.

But mainly brand strategy, branding and design.

Impacting brands that bring people together.

Elephant and the Dove Skaneateles NY Design Marketing Branding Website
Elephant and the Dove Skaneateles NY Design Marketing Branding Website
Elephant and the Dove Skaneateles NY Design Marketing Branding Website
Elephant and the Dove Skaneateles NY Design Marketing Branding Website

A few of the brands impacted

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

Latest writings

Branding | Human Centered Design | Creativity | the Mind | Restaurants | Hospitality

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

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Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

Thanks for reaching out!