A colleague of mine made an interesting point regarding the current state of the market, particularly the tens of thousands of layoffs we are seeing. The point is this – there is no real evidence that the companies cutting the jobs are in a critical financial position to need to layoff the people, they are merely using current conditions as an excuse to get rid of people they’ve been trying to eliminate, but could not find a good reason to do so.
Menu-priming and the art of storytelling, and how restaurants can guide and pre-condition guest experiences – Menu Engineering Part 3
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...
