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A Simple Marketing Strategy

1. Define the Goal – The things are you trying to accomplish; set up measurable and realistic goals; also setup several audacious goals – honor and respect them as well. Throughout the campaign, never lose sight of the goal(s). Write the goals down and keep them in front of you.

Measure Success – Also, you must establish means by which you will know when your actions are yielding desirable results. Ask this questions, “When do I know our actions are yielding successful results?”

2. Develop a Strategy – Design an action plan and a timeline; think short-term and long-term.
3.  Develop a Team – Build the team very early on. Cast the vision and make sure the team believes in the vision; make sure they are all on board. Empower them to fully execute the vision. Do not micromanage them. Allow honest and open feedback from each person.  Trust your team. And always thank your team.

Suspend your ego and hire the best talent you can afford. Do not be intimidated by an individual that has more experience than you in a particular area. You are only as successful as the average of the people you spend time with.

Topics - Marketing
Published - January 26, 2009

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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