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Latest Writings

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

How simply improving a restaurant’s social media image could immediately impact the bottom line

According to research, to the mind seeing images of food is the same as seeing the actual food! The power of a great image on a restaurant’s social media

Menu-priming and the art of storytelling, and how restaurants can guide and pre-condition guest experiences – Menu Engineering Part 3

“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...