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Building Right Questions with a Thesaurus

What was the question asked that inspired the development of Anti Wi-Fi Paint to neutralize radio frequencies. Certainly it was not “Let’s make paint that will neutralize wave frequencies“. The question asked was, “How can we stop radio frequencies from traveling through unwanted spaces and environments?
The end-results heavily depend on the coining and molding of the right question. Here’s a simple exercise to mold a great question:

  • Begin with your initial question/statement – whether it’s a challenge, a problem or an opportunity at hand
  • Write it down across the top of a page
  • Identify key words in your statement
  • Using a Thesaurus, begin to create variations of your statement by replacing the key words
  • Statements and questions with fresh perspectives will begin to form. Pay close attention to the variations.

Below is a very basic example to illustrate the point. For a creative entrepreneur and an innovator, each statement opens very different possibilities and solutions:

  • How can I travel to Miami more quickly (original statement)
  • How can I drive to Miami more directly
  • How can I fly to Miami instantly
  • How can I connect with Miami more instantly
  • How can Miami travel to me
Published - December 23, 2009

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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