Different techniques are used by restaurants to provide a memorable and enjoyable dining experience. How a menu is designedcan have a significant impact on a person’s perception of the restaurant and their openness to try new items on a menu, is one example. It has...
“That looks good!” How is it that you are able to judge the taste of something by looking at it? That’s the power of a great image! Here are some quick and easy ways to help capture the attention of your customers, and how a restaurant’s online image could...
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...
The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an...
Good words are worth much, and cost little. ~ George Herbert Based on a study by Cornell University (published in the Cornell Hotel and Restaurant Administration Quarterly), menu items with good descriptions outsell others by 27%. Descriptions that use expressive...
