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Bad Meat Detector Labelling, a Visualization of Freshness

This is genius innovation! A labeling system that reacts to the product and tells a story.
Consumers are conscious over the quality of food products they purchase, and often the concern is just as equal over the legitimacy of food labels.
To solve this problem, To-Genkyo designed a food label that changes color by reacting to ammonia given off when food is spoiling. If the product is no longer edible, the change of color makes the barcode non-scannable.

Absolutely amazing visualization that actually serves a purpose and fills a need.

Published - June 1, 2010

More on this topic…

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

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