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Big Brand Moves Media Budget All Digital

Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality.
What’s more interesting is what did an alcohol brand see online that attracted them enough to completely slash their traditional advert budgets in favor of the digital?
Read the full article at AdAge

Topics - Marketing
Published - July 31, 2009
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