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Big Brand Moves Media Budget All Digital

Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive to shift funds without partiality.
What’s more interesting is what did an alcohol brand see online that attracted them enough to completely slash their traditional advert budgets in favor of the digital?
Read the full article at AdAge

Topics - Marketing
Published - July 31, 2009

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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