Innovation Fills a Human Desire & Need

A truly innovative idea must fill a specific human desire and need.

If an idea lacks value by not filling a need, it is only a novelty item and cannot be called an Innovation. An individual can be highly creative and find an innovative household solution, yet lack the capacity to market their idea as a real-world, useful solution – an Innovation.

Not enough time is spent developing ideas that are useful.

A few more thoughts, Jason Fried on Innovation

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