A variety of reasons play a role in the behavior of an individual within a group context. Through the lens of Psychology alone, factors like fear, rejection and self-esteem significantly stifle a person’s ability to contribute value. Corporate stigmas like bureaucracy, hierarchy and personal agendas dramatically alter the immediate and the long-term performance of a team, and the organization.
A study (PDF) conducted by the Wharton School of the University of Pennsylvania and INSTEAD Business School revealed that traditional group brainstorming sessions yield ideas that are both lower in quality and quantity. Allowing time for participants to individually generate ideas, then bring the ideas into the collaborative environment proved to be ideal.
Based on this research, I’ve developed a Dynamically Hybrid Group Brainstorming method. This approach allows for the ideal time and setting needed for optimal individual thinking by allowing members to approach the challenge individually in their own environment under terms that stimulate creative thought and ideas.
- The Brief – Write down the challenge or the objectives. Make sure the brief is concise, and general enough as not to imply any ideas or directions. Your challenge needs to be well thought out and clear, preferably written in an Invitational Stem format (“In What Ways Might We______“). Establish specific deadlines.
- The Participants – Select the participants. The facilitator will distribute and collect the ideas.
- The Exchange – Set up a way to anonymously exchange the ideas. It could be through email, online or paper. Setting up a online password-protected publishing platform using WordPress is a great location for the exchange to happen. Publish your brief as a post and allow commenting. Advise each participant to submit their ideas as comments using factitious names. And, make sure that all comments are held for moderation by checking the option “administrator must always approve the comment” (located in the Discussion settings). This way, participants will not see other participant’s ideas. Once all ideas have been submitted, the administrator will approve the comments, thus making the submissions viewable by the group.
1. Distribute Brief – Make the brief public to the participants. Instruct them to come up with ideas and submit the results by a specific deadline. Advise everyone not to spend too much time elaborating on each idea, simply note the idea or thought, and move on. Quantity is more important than quality at this point. Encourage the individuals to work in their desired environments (cafe, bookstore, etc.)