Include All Five Senses in Your Branding

In Branding, developing a visually memorable statement that increases consumer brand awareness is important to building a powerful image. But this only stimulates one of our senses. Much emphasis is placed on satisfying the visual sense in branding, but this leaves a gap in making an impact in your audience. Smell, one of our most interesting sense is rarely utilized.

Smells invoke memories and appeal directly to feelings without first being filtered and analyzed by the brain, which is how the remaining four senses are processed. We all recognize and are emotionally stimulated by, say, the scent of freshly cut grass, brackish sea air, or the perfume of roses.{Martin Lindstrom}

If you are using scents as part of you total user experience, pay a little more attention to the scents used and the consistency of using a particular scent.

Click here to download a free PDF on Sensory Branding (with thanks to our friends at

Know Who's Talking About You – The Basics

It’s important to know what is being said about you or your health care facility – good or bad. This will give you the opportunity to monitor conversations that are happening online about the quality services your offer, the facility that you manage, and the experiences your patients have. Once you’re able to manage this component of your marketing, you can begin to build upon the strengthens, improve on the weaknesses, and explore the different possibilities available to grow your practice.

Using Google Alerts, you can set up alerts to be send directly to your inbox when your name (or the terms you choose) are mentioned online. This is an easy and effective way to begin to gauge the quality and quantity of dialogues that are centered around your practice and your name.

A good name will precede your actions.

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