Unknown Color Theory

The most commonly known and considered aspect of color:

  • Chroma – The actual color. We simply refer to this aspect as color. When people talk about matching, they’re referring to this aspect.

The least considered aspects of color:

  • Value – The lightness and darkness of a color; tints and shades.
  • Temperature – Whether a color is cool or warm, and yes a blue can be warm or cool.
  • Intensity – The vibrancy of a color.

The unknown, and crucially important, aspects of color:

  • Distribution – The location of color, where the color is used and the proximity of a color to other colors. The nature and personality of a color can drastically change when it’s location is changed.
  • Quantity – The amount of a color used. Large amounts of red will be perceived differently than red used as an accent.

French Cinematography – Reulf

Great execution of the old and new (literally and figuratively), both in picture and audio by  a group of students from the University of Paris. Beautiful short.

Reulf é o resultado de um projeto dos alunos da University of Paris VIII, são eles os produtores, deste vídeo que traz uma Paris em preto e branco sendo invadida por pequenas criaturas coloridas.

O projeto faz parte do programa de garduação em Artes e Tecnologias da Image, tem a direção de Quentin Carnicelli, Charles Klipfel & Jean-François Jégo e trilha sonora composta por Robert le magnifique & Olivier Mellano. (Source)

Reulf from Charlesque on Vimeo.

"Welcome" On Most Websites Are a Waste of Space

Web user behavior is not what it was 5 years ago. The practice of “surfing” the web is non-existent. Users are online with an objective in mind, they are looking for something specific. Don’t clutter their experience with boring and pointless “welcome to my site” messages plastered on the home page. Give them what they want. If they’re interested in “about” content, offer a separate page that dives into this type of information. Otherwise, don’t waste valuable webpage real estate on a “welcome message”, especially if your return users enter your site to be greated by an outdated prerecording.

Responsibility of a Creative Professional

Design is solving problems. When a problem is solved, progress is made. As creative leaders, we are in positions to contribute solutions to our society; whether we are freelancers, working in corporate or non-profit organizations, or manage our own creative groups. From the moment we make the decision to take up the role of a designer, either in leadership or entry-level, graphic or furniture, advertising or consulting, we are marked with a social responsibility to better our society locally, nationally, and globally. It becomes our responsibility to question existing solutions and provide better, clearer, and more effective answers to the every-day problems. It is creating a more successful approach for an organization to communicate to its employees. It is designing a more intelligent method of conserving energy in a thirty-story office building. It is designing a brochure that communicates a product’s benefits more clearly. Every undertaking that a creative professional pursues, or is entrusted with, is an opportunity for him or her to take the ordinary and make is extraordinary.

I challenge all creative professionals to question every decision that is made in your line of work. Please understand, there are always elements of accident, surprise, and play during the creative process that yield valuable and interesting results. But, there should be a strict discipline to make every choice, every decision, and every step count. Why are you choosing a particular typeface? Why are you choosing to use a particular fabric for the upcoming fall collection? Why are you choosing a specific window size for the new building project?

During the creative process, if your decisions are based on the merit of ‘what looks cool’, and ‘what you like’, I strongly suggest you reconsider your decision-making method very quickly, or reassess your career path.

Your are responsible for making things better, more interesting, easier to use – not the other way around. You are responsible for contributing to the progress of the organization or individual you create work for.

Subscribe to get the latests posts.

Subscribe to get the latests posts.

Join my mailing list to receive the latest on projects, developments, blog and ideas.

* indicates required

You have Successfully Subscribed!