Hire the Freaks, Crazies and T-Shaped People

Every organization needs a strong team. Every progressive organization needs a dynamic team that will lead the organization forward. Without a dynamic team of unique personalities, likes and interests the creative culture and the life of an organization grows bland and stale. Individuals who are nontraditional create a healthy tension in the way ideas are generated, shared and executed by offering unpredictable perspectives. Some of dynamic individuals include:

Freaks – As Tom Peters put it, freaks are the only (only) ones who succeed – as in, make it into the history books. Jeremy Gutsche states that Nontraditional thinkers offer the maverick ideas and the personality a company needs to adapt.

Crazies – Hire Crazies and avoid moderation (Kevin Robers, CEO of Saatchi & Saatchi)

T-ShapedTim Brown of IDEO, fills his company with individuals that posses this quality. As Tim puts it… (more…)

Ready, Fire! Aim

Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo:

1. Ready. Fire! Aim.
2. If it ain’t broke…Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow…or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10. Avoid moderation!

Just Get Things Done, and Not Another Strategy Plan!

“We have a ‘strategic plan.’ It’s called doing things.” ~ Herb Kelleher

  • It’s not about talking to do something
  • It’s not about thinking to do something
  • It’s not about planning on doing something
  • It’s not about creating hoops to jump through
  • It’s not about creating forms
  • It’s not about distributing memos
  • It’s not about meetings
  • It’s not about adding more resources
  • It’s not about inner-office politics
  • It’s not about bureaucracy
  • It’s not about policies
  • It’s not about the leadership
  • It’s not about nostalgia
  • It’s not about could’ve, should’ve, would’ve
  • It’s not about playing business

It’s about getting things done!

To Identifying The Purpose, Answer the "Why" Question

At the beginning of the day, every organization must ask themselves the provocatively dumb “Why?” question; “Why are we doing this?”

Non-monetary success cannot be determined without understanding your true purpose behind what you do? Getting into business to make money is not the purpose, it is merely a result of the vision that birthed the idea which has been translated into a viable business.

Organizations like Apple and Starbucks understand their Why, Microsoft and Dunkin Donuts does not.

Variations of Why Questions:

  • Why should anyone care about what you do?
  • Why are you doing what you’re doing?
  • Why should you, the leader, care about your idea?
  • Why do you think your idea (product, service, belief, etc.) is needed in this world?
  • Why should your customers spend their money on your idea?
  • Why should your employees care and support your idea?

If the above questions cannot be answered, your business is simply just operating without a true purpose – even if monetary success is achieved.

From Inside Out – How to Create Change

How do you explain why others are able to achieve things that defy all assumptions?

All the great leaders and organizations in the world think, act and communicate the exact same way, and it’s the complete opposite of how everyone else does it.

Very few organizations know why they do what they do, their purpose, their belief, their cause.

Why does your organization exist?
Why do you get out of bed in the morning?
Why should anyone care?

Typically, most organizations think, act and communication from the outside in (starting with the What, then How, and finally Why), going from the clearest to the fuzziest.

The greatest individuals and organizations think from the inside out – starting with the Why.

Watch the full story by Simon Sinek…

Difference Between Vision & Mission

Yes, there is a difference between Vision and Mission. Sadly enough, most organizations do not know the difference, and end up creating unnecessary confusion within their organization – resulting in stunned forward momentum. In a nutshell…

Vision is

  • Future Oriented
  • The bigger picture
  • The aspiration
  • How you envision the world
  • The results
  • The purpose
  • The Why

Mission is

  • The process of achieving the Vision
  • Now oriented
  • The action & activity
  • The methods, systems, approaches
  • The How

When the Vision is not reached, it is not the Vision that needs changing, but the Mission – the methods of attaining the Vision.

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