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According to research, to the mind seeing images of food is the same as seeing the actual food! The power of a great image on a restaurant’s social media
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale...
The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.
Menu items with good descriptions outsell others by 27%. Descriptions that use expressive language that paint a vivid picture in the minds of consumers have a powerful effect on purchase decisions.
It is nearly a 100% certainty (as long as a table is available) when someone comes into a restaurant they will purchase something. The question then becomes ‘what will they order, and how much will they spend?’. From an operational perspective, what impact will their purchase make on the restaurant’s profitability.
![[Latest Study] Two-word subject lines outperform, simple email tactics for your restaurant’s next email marketing campaign](https://andreivanchuk.com/wp-content/uploads/Andre-Ivanchuk-website-Latest-Study-Two-word-subject-lines-outperform-simple-email-tactics-for-your-restaurants-next-marketing-campaign-02-1080x675.jpg)
Subject lines with 2 words were clear winners. Outperforming all others. Averaging a 34% open rate. Compared to an overall average of 25% – the 9% increase may translate to a substantial impact to email marketing goals
Subject lines with 2 words were clear winners. Outperforming all others. Averaging a 34% open rate. Compared to an overall average of 25% – the 9% increase may translate to a substantial impact to email marketing goals
No one knows everything Entrepreneur love the idea of venture capital. Be careful what you ask for Learn to stay calm when the crap hits the fan The heart of a company is the entrepreneurial DNA it...
"I'm sorry this letter is so long, i didn't have enough time to write a short one" ~ Samuel Clemens Simplicity is not a lack of ability. Simplicity shows a level of maturity novice creative thinkers...
Newton's third law of motion states that "Every action is accompanied by an equal and opposite reaction. And, these forces always occur in pairs". This simple law reveals that a reactive force...