Hi there,
I’m André Ivanchuk.
What do I do?
Whatever it takes.
But mainly branding and design
Mostly for restaurants, food & bev and retail brands.. and those that like to have fun!
Helping brands stand out
through branding and storytelling!
Making sure brands attain authentic and sustainable growth through strategy.
what I do
BRAND STRATEGY
A Brand Strategy is the comprehensive business/image framework
A brand strategy is the relationship between, and the management of, a clearly defined business framework, a set of communication decisions, and a desired user experience outcome.
Business Framework
- Clarify business objectives
- Services
- Clarify challenges / problems
- Brand Ethos
- SWOT analysis
Communication Decisions
- Branding
- Communication Design
- Marketing & Communication Plan
- Performance Strategy
- Call-to-action
- KPI framework
- Tech Stack
User Experience
- Market & Category Research
- Value Proposition & Positioning
- Consumer & Audience Insights
- Competitive Analysis
- Trends
- Brand & Equity Audit
- Experiential Design
what I do
BRANDING
Branding is the five-sensory manifestation of a brand; its promises, personality, beliefs and attitudes.
Brand Platform
Through knowledge and understanding, defining the critically fundamental framework and parameters to facilitate conversation
- Persona - developing a human-centered brand personality
- Positioning - what makes the brand stand out and unique against its competitors
- Culture - values and beliefs
Brand Communication
How the brand is to sound!
- Voice - establishing a brand’s unique tone and voice
- Messaging Architecture - identifying value-rooted communication points and themes as groundwork for communication campaigns.
- Brand Narrative - content and communication strategy, built upon brand’s messaging architecture, to deliver core promises and values through various channels; communication points, taglines, slogans, advertising copy.
Brand Design
Developing a visual identity framework that captures the voice, tone and personality of the brand.
- Logo Package - comprehensive logo system
- Color System
- Typography
- Visual Strategy - Intellectually and emotionally-charged communication containers delivering a brand’s voice, messaging and promises. Consisting of comps, designs, illustrations, communication deck, visual elements… essentially everything you need to start building and designing your marketing, website, retail space or social campaigns.
what I do
Design & communication
Delivering the right message, the right way.
Helping brands structure their communication, and deliver with impact and clarity
Communication Design
- Presentation Collateral
- Menu Design & Engineering
- Packaging Design
- Illustration
- Large-scale design
- Social media Marketing
Spacial & Experiential Identity
- Trade Show
- Retail Design
- Environments
WEB DESIGN - UX/UI
- Frontend design
- Backend development
- UX/UI - app and web
- Landing Page Design
Let's Connect
Book a Free Consult
Industry Focus
Retail & DTC
Developing strategy and brands that balance relevance, timelessness and what's trending.
Restaurants
Startups
Building a strong brand image that gets immediate attention from investors and customers.
Get an Assessment On Your Brand
I research and write a few things here and there. About branding, creativity, the mind. Here's the latest...
How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.
Human Centered Design at the heart of every thought, idea, and strategy.
My work is deeply rooted in principles of Human Centered Design, Emotional Branding and Design Thinking. And my capabilities and strengths exist at the intersection of storytelling, art and psychology.
