What do I do?
Whatever it takes…
and a few of the following things.
Storytelling through Branding, Design, Illustration, Digital, Experiential.
Branding
Brand Communication
Performance Strategy – outlining a performance priority plan, deeply rooted in a brand’s business and sales objectives
Content Strategy – developing a communication strategy, built upon your brand’s messaging architecture, to deliver core promises and values through various channels. Content Strategy includes communication points, campaign stories, taglines.Â
Brand Design
Developing a visual identity framework that captures the voice, tone and personality of the brand.
- Logo Package
- Color System
- Typography
- Brand Guidelines
Storytelling Framework
A strategic merging, mixing and fuzing of the Brand Design, Content and Visual Strategy to create a unique and memorable story.Â
Design Kit (Visual Strategy)
Comprehensive communication containers delivering a brand’s voice, messaging and promises. Consisting of comps, designs, illustrations, communication deck, visual elements… essentially everything you need to start building and designing your marketing, website, retail space or social campaigns.
Brand Strategy & Platform
Through knowledge and understanding, defining the critically fundamental framework and parameters to facilitate conversation – the heart and DNA of a brand.
- Analysis – identifying consumer needs and wants, target customer, competitive analysis
- Positioning – establishing brand’s position, carving out differentiating factors, value proposition
- Voice – establishing a brand’s unique tone and voice
- Persona – developing a human-centered brand personality
- Messaging Architecture – identifying value-rooted communication points and themes as groundwork for communication campaigns. Mission, vision, value, promises,
Pushing the envelope. And never settling.
Visual
Digital
App and Website UX / UIÂ – developing intelligent, memorable and human-centered digital experiencesÂ
- Website Design – creative direction, design, development
- iOS and Android app UI / UX
Social Media
- Social Media Content – Developing a strategic Promo, Curated and Created content marketing plan to maximize message clarity, reach and engagement; leveraging creative visuals, hashtag research, and compelling copy.
- Social Media Creative – Developing unique and creative social media visual assets to maximize engagement, interest and recall; posts, graphics, stories, motion graphics.
Illustration
Illustration for fashion, retail and brands
- Pattern Design
- Infographics
- PackagingÂ
Areas of Speciality:
- Fashion
- Surface and fabric
- Home & Decor
- Information Design
- CPG
Design
- Brochure and Print Collateral
- Annual Reports
- Presentation Material
- Menu Design
- Signage
- Packaging Design
- Advertising & Campaign Design
- Infographics
