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“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...
The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and...
Menu items with good descriptions outsell others by 27%. Descriptions that use expressive language that paint a vivid picture in the minds of consumers have a powerful effect on purchase decisions.
The past several years have shaken every industry, challenged all imaginable processes, exposed all hidden weaknesses – especially in the hospitality and food-and-beverage space. What we are seeing happening today was only a matter of time before we would find restaurants in a similar predicament – pandemic or not.
![[Latest Study] Two-word subject lines outperform, simple email tactics for your restaurant’s next email marketing campaign](https://andreivanchuk.com/wp-content/uploads/Andre-Ivanchuk-website-Latest-Study-Two-word-subject-lines-outperform-simple-email-tactics-for-your-restaurants-next-marketing-campaign-02-1080x675.jpg)
Subject lines with 2 words were clear winners. Outperforming all others. Averaging a 34% open rate. Compared to an overall average of 25% – the 9% increase may translate to a substantial impact to email marketing goals
You’re in business; stuff always comes up in the last minute For ideas, look at moving categories that other entrepreneurs are missing and focus on the niche Look deep into the data to look for opportunities Prototype quick, if it gains traction, make it big...
No one knows everything Entrepreneur love the idea of venture capital. Be careful what you ask for Learn to stay calm when...
"I'm sorry this letter is so long, i didn't have enough time to write a short one" ~ Samuel Clemens Simplicity is not a...
Newton's third law of motion states that "Every action is accompanied by an equal and opposite reaction. And, these forces...
Very nice design by Naomi Thellier de Poncheville. Rethinking the predictable.
Like in pruning, a gardener will always take away, that the plant might produce more fruit, not less.
Southern Comfort had spent nearly $8 million last year on traditional marketing – TV and Print. Now, their entire budget has moved online; facebook, hulu, etc. Pretty impressive toshift funds without partiality. What’s more interesting is what did an alcohol brand see online that attracted them?
The problem is that we’ve set our emotions on a throne and made them King. “Don’t offend, always reciprocate, be politically correct, neutralize the deposition, etc.” – these prerequisites govern the everyday thoughts, speech, and behaviors of so many people online and offline.
A simple solution I've developed for keeping my inbox clean and free of clutter. The key is to take immediate action, whether you are constantly monitoring your emails or have designated times...
We will go through seasons of collecting, absorbing, researching. Our information bank on the particular subject grows increasingly. We surround ourselves with piles of rocks, sometimes more than we...
How many times have you looked at an entrée platter, or a piece of a dessert and said to yourself "that looks good". Think about this. How can something that appeals to our taste senses, all of a...
“No great thing is created suddenly.” Epictetus
“Problems cannot be solved by the same level of thinking that created them.” Albert Einstein
“Innovation distinguishes between a leader and a follower.” Steve Jobs quotes
What if Starbucks termed their drink sizes as Small, Medium, and Large. How would this alter our brand perception of Starbucks.
Web user behavior is not what it was 5 years ago. The practice of "surfing" the web is non-existent. Users are online with an objective in mind, they are looking for something specific. Don't...
Ask more, then ask again. Once you're finished asking questions, ask why.
There's an increasing number of health care providers who are essentially giving no option for their patients but to keep silent and not post any negative remarks on the Internet pertaining to the...
A great way to cut business expenses is to hold business meetings remotely. Using online meeting platforms, like Go to Meeting, you can save on time and money - potentially on a full day of travel...
It’s important to know what is being said about you or your health care facility - good or bad. This will give you the opportunity to monitor conversations that are happening online about the...
We want to bring greater transparency to the way we partner with leading medical, scientific and patient organizations,” said Jeffrey B. Kindler, Chairman and Chief Executive Officer of Pfizer. Jeff...
There has never been a time in history when the consumer, and in this case the patient, have had so much purchasing power. Prior to facing the physician, the patient enters the exam room equipped...
Give this a quick thought: Big-brand retailers are plastering the apperal they sell with their brand marks, logos and slogans. Why are consumers not demanding advertising fees for wearing the brand-marked apparel?
It’s not that difficult to put a little extra effort into a piece of information that is more critical than who you are and what you do. If you’re unreachable, all of the bells and whistles on your product and service are irrelevant.
A colleague of mine made an interesting point regarding the current state of the market, particularly the tens of thousands of layoffs we are seeing. The point is this - there is no real evidence...
Without a clear and well-defined goal you, your team, and your organization will greatly suffer. Where there is no vision, the people will perish. Here’s a simple way to develop a successful marketing campaign.
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either. What happened to setting audacious goals; outrageous goals that are followed by mockery and laughter by others, including your friends. Think about it. Who and what is standing in the way of you achieving the impossible? Every highly successful person has this mindset. You will only be as successful as you see yourself.
There’s something we need to realize; those in traditional media are just as concerned about maintaining business as any other industry, and therefore are willing to offer great deals, discounts and incentives to keep their clients. There are deals being made that were previously unheard of. But you need to ask big and not budge.
Design is solving problems. When a problem is solved, progress is made. As creative leaders, we are in positions to contribute solutions to our society; whether we are freelancers, working in...
If you’re in fifth grade, I suppose it’s perfectly OK to critique with terms like “I like it” and “I Don’t Like It”. But if you hold a position as a creative professional and your vocabulary is comprised of these selfish terms, please – get out of this industry. Are are by no means contributing anything useful to the world of communication.
You are a problem solver. Problems are never solved with a subjective mindset. Your personal feelings, tastes and opinions are fruitless.
A great statement by the legendary George Lois. If you are looking to come up with a great idea, start talking to yourself. Turn the computer off and engage in a dialog with yourself or your creative group. Spend time with the idea, shaping it with words. The visual step will be much easier. And, you’ll have a powerful end-product.
I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)