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How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

Exploring new spaces and blurring traditional restaurant lines;  BurgerFi’s consumer tech and hybrid food halls, Smokey Bones’s casual drive-thru, and TitTok’s virtual dining – investing in growth

Exploring new spaces and blurring traditional restaurant lines; BurgerFi’s consumer tech and hybrid food halls, Smokey Bones’s casual drive-thru, and TitTok’s virtual dining – investing in growth

The past several years have shaken every industry, challenged all imaginable processes, exposed all hidden weaknesses – especially in the hospitality and food-and-beverage space. What we are seeing happening today was only a matter of time before we would find restaurants in a similar predicament – pandemic or not.

Unknown Color Theory

The most commonly known and considered aspect of color: Chroma - The actual color. We simply refer to this aspect as color. When people talk about matching, they're referring to this aspect. The...

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Ready, Fire! Aim

Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo: 1. Ready. Fire! Aim. 2. If it ain't broke...Break it! 3. Hire crazies. 4. Ask dumb questions. 5....

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eMagazine Reader Concept

A collaborative project by Bonnier R&D for a Magazine Reader. One of the major problems with current eReaders is their inability to read and display magazines and rich imagery. The concept aims...

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And Falling Bears, Oh My!

Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. Brief: We wanted...

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