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According to research, to the mind seeing images of food is the same as seeing the actual food! The power of a great image on a restaurant’s social media
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale...
The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.
Menu items with good descriptions outsell others by 27%. Descriptions that use expressive language that paint a vivid picture in the minds of consumers have a powerful effect on purchase decisions.
The past several years have shaken every industry, challenged all imaginable processes, exposed all hidden weaknesses – especially in the hospitality and food-and-beverage space. What we are seeing happening today was only a matter of time before we would find restaurants in a similar predicament – pandemic or not.
It is nearly a 100% certainty (as long as a table is available) when someone comes into a restaurant they will purchase something. The question then becomes ‘what will they order, and how much will they spend?’. From an operational perspective, what impact will their purchase make on the restaurant’s profitability.
Subject lines with 2 words were clear winners. Outperforming all others. Averaging a 34% open rate. Compared to an overall average of 25% – the 9% increase may translate to a substantial impact to email marketing goals
You’re in business; stuff always comes up in the last minute For ideas, look at moving categories that other entrepreneurs...
On Entrepreneurs: Have a vision of how things could be to a point where it's only a matter of time before your vision is...
No one knows everything Entrepreneur love the idea of venture capital. Be careful what you ask for Learn to stay calm when the crap hits the fan The heart of a company is the entrepreneurial DNA it...
"I'm sorry this letter is so long, i didn't have enough time to write a short one" ~ Samuel Clemens Simplicity is not a lack of ability. Simplicity shows a level of maturity novice creative thinkers...
Newton's third law of motion states that "Every action is accompanied by an equal and opposite reaction. And, these forces always occur in pairs". This simple law reveals that a reactive force...
A variety of reasons play a role in the behavior of an individual within a group context. Through the lens of Psychology alone, factors like fear, rejection and self-esteem significantly stifle a...
When you have an idea and make the idea public, one of three things will happen, and what you should learn from each one... 1. Everyone will ignore the idea - What could this mean... Your idea did...
A truly innovative idea must fill a specific human desire and need. If an idea lacks value by not filling a need, it is only a novelty item and cannot be called an Innovation. An individual can be...
Innovation is the successful exploitation and execution of the opportunity of an idea within a business model. Innovation - This is the space following an idea generation session (creative thinking,...
The Culture of an organization is a set of beliefs, a way of thinking, a way of allowing, a way of doing, a way of respecting and honoring - it's the fabric that holds and shapes forward momentum....
VSC Idea Management™ is a open model for managing the onset, development and execution of ideas; whether they are events, products, systems, or campaigns. It can be applied in advertising...
Smaller sets are manageable - whether they are people, projects or things. We're able to see them in their entirety. We understand the dynamics, processes, resources and forces involved. And we have...
Delivering business results through the online social space cannot be accomplished without being genuine. It's only a matter of time before your real intentions and objectives are revealed. It...
Every successful entrepreneur has his own criteria for measuring the success factor of an idea for starting a business. There is also value in studying how others make decisions. Norm Brodsky, a...
Mediocrity is intimidated by that which is better. Mediocrity does not strive for improvement. Mediocrity does not believe in change. Mediocrity loves the comfortable. Mediocrity attempts to silence...
A simple theory of input-output in economics states that as more resources are added (the input) such as staff, raw material, time and technology, then productivity (the output) will increase as...
We as humans are creative beings by nature. By our design and DNA we are wired to make stuff and create. The creative drive comes from a inner place, far behind our intellect and our emotions. It is...
Have you ever wondered why certain environments, music and even scents inspire you and stimulate creative thought and ideas? To expand on this question even further. Why do we come up with the...
Every organization needs a strong team. Every progressive organization needs a dynamic team that will lead the organization forward. Without a dynamic team of unique personalities, likes and...
What does concrete data really say about the quality of a click. How can we measure the quality of concrete data to better understand online users within our communities? If 500 individuals "like" a...
No entrepreneur wants to waste their time developing a business idea that will only end up flopping. Here's a simple test to determine whether your idea has a chance of becoming valuable and...
The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his...
This is genius innovation! A labeling system that reacts to the product and tells a story. Consumers are conscious over the quality of food products they purchase, and often the concern is just as...
The most commonly known and considered aspect of color: Chroma - The actual color. We simply refer to this aspect as color. When people talk about matching, they're referring to this aspect. The...
The greatest ideas typically result from Abductive Reasoning, where one looks at a set of seemingly unrelated data with the understanding that a solution is there. Two additional reasoning methods...
Complacency and apathy are the beginning of a downward spiral; for individuals and organizations. In the context of productivity and accomplishment, a forward tension exists between two factors;...
Kevin Roberts, CEO of Saatchi and Saatchi lives his life and operates his business by a simple credo: 1. Ready. Fire! Aim. 2. If it ain't broke...Break it! 3. Hire crazies. 4. Ask dumb questions. 5....
"We have a 'strategic plan.' It's called doing things." ~ Herb Kelleher It's not about talking to do something It's not about thinking to do something It's not about planning on doing something It's...
At the beginning of the day, every organization must ask themselves the provocatively dumb "Why?" question; "Why are we doing this?" Non-monetary success cannot be determined without understanding...
Talent hits a target no one else can hit; Genius hits a target no one else can see. — Arthur Schopenhauer
How do you explain why others are able to achieve things that defy all assumptions? All the great leaders and organizations in the world think, act and communicate the exact same way, and it's the...
Innovators 2.5% - These are the ground-breakers, the risk-takers, the creative thinkers and entrepreneurs whom by nature are designed to change the world. Early Adopters 13.5% - In this...
Creativity is what's needed for Innovation to happen. Innovation is what could happen as a result of creativity.
Abductive Reasoning is at the heart of Creativity, including Innovation, Design Thinking, and all other methods and visionary goals. The most ground-breaking ideas resulted from looking at a set of...
Yes, there is a difference between Vision and Mission. Sadly enough, most organizations do not know the difference, and end up creating unnecessary confusion within their organization - resulting in...
In Branding, developing a visually memorable statement that increases consumer brand awareness is important to building a powerful image. But this only stimulates one of our senses. Much emphasis is...
We've been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed...
What happened to great Customer Service? Shift your efforts (and keep them there). Whether you know it or not and whether you like it or not, the phrases or philosophies of "customer experience,"...
What if sharks could fly, and their sensitivity to the smell of blood in the air was as keen as underwater?
What if a carwash lane was built into the interstate toll booths.
Undoubtedly, there's a digital pollution that is underway. The full extend of the chaos is yet to be seen. Experientia took the matter into their own hands
Cottage Cheese, Townhouse Cheese, Condo Cheese, Single-Family Home Cheese, Trailer Cheese, Mobile Home Cheese.
What was the question asked that inspired the development of Anti Wi-Fi Paint to neutralize radio frequencies. Certainly it was not "Let's make paint that will neutralize wave frequencies". The...
A collaborative project by Bonnier R&D for a Magazine Reader. One of the major problems with current eReaders is their inability to read and display magazines and rich imagery. The concept aims...
Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. Brief: We wanted...
Procter & Gamble, IBM, General Electric, General Motors, United Technologies Corp, FedEx, Hyatt, Burger King, IHOP, The Jim Henson Company, CNN, MTV, HP, Ocean Spray Cranberries, Yellow Book USA...
This has stirred up some interesting conversations at TheDieLine.com. Here my share; This work is genius!!! Look at all of the heated conversations. And chances are, this idea will stick with you,...
A key to generating creative ideas is to train your mind to think in a particular way. Naturally, we revert to safe thinking; our ideas need to make sense; we doubt in our ability; we wonder what...
donkey products | Collection.
Great approach to a new bottle design by Pavel Gubin.
Great execution of the old and new (literally and figuratively), both in picture and audio by a group of students from the University of Paris. Beautiful short. Reulf é o resultado de um projeto...
I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)