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Culture, The Vision-Shaped Space

The Culture of an organization is a set of beliefs, a way of thinking, a way of allowing, a way of doing, a way of respecting and honoring – it’s the fabric that holds and shapes forward momentum. But, Culture cannot exist in a vacuum. Culture cannot just happen and continue to happen without something constantly supplying and shaping it (The Vision). Also, Culture cannot exist without shaping and influencing something else (Strategy & Creative).

The Vision – Behind the operation of any organization (the daily routines, the returns, the balances, etc.) there is a purpose that pushed the business forward. This purpose never changes.
The Culture – The Culture is the Vision-shaped and Vision-influenced space in which the Strategy and Creative can thrive. It is the intangibles in the environment.
The Strategy – In order to fulfill the vision, methods need to be implemented (hire staff, lease an office, launch an advertising campaign)
The Creative – For the Strategy to be relevant, valuable and engaging, it needs to be packaged and implemented in creative ways (an impressive compensation package, an office with a view, a mobile and Facebook marketing campaign targeted at the 18-25 year old’s who live in southern California)
The Culture fosters the Strategy & Creative, and ensures that the Vision is property executed.
Takeaway – Alignment can be more effective and precise if the organization’s Culture is continually reassessed. The Vision can then have a greater level of impact on the way it’s implemented.

Published - September 20, 2010

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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