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Deductive & Inductive Reasoning As Opportunities

The greatest ideas typically result from Abductive Reasoning, where one looks at a set of seemingly unrelated data with the understanding that a solution is there.
Two additional reasoning methods can be used to develop ideas and explore opportunities, Deductive and Inductive Reasoning.

Deductive Reasoning (DR) begins with a Theory, an observation or speculation about a particular interest or subject; a belief. According to the New Oxford American Dictionary, a definition of Theory is a “supposition or a system of ideas intended to explain something, esp. one based on general principles independent of the thing to be explained.” A Hypotheses is then formed around the Theory, to provide an explanation that is not based on concrete evidence. Through a series of testing, observations and prototyping the Theory is proven either true or false. DR works from the general to the specific.

  • Application: DR works well with existing ideas (products, services, beliefs). Implementing DR in a creative session can expose weaknesses of a particular idea, thus providing an opportunity to improve the idea, or create a new one.

Inductive Reasoning (IR) works from the specifics (observations, testing, prototyping) to the general (The Theory).

  • Application – IR is a great tool that can be used by entrepreneurs to identify and capitalize on trends. By observing cultural nuances, social shifts and early-adopter behaviors, theories can be concluded and turned into entrepreneurial opportunities.

Having a broader understanding of reasoning and logic, additional approaches are available for identifying and generating ideas.

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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