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Difference Between Vision & Mission

Yes, there is a difference between Vision and Mission. Sadly enough, most organizations do not know the difference, and end up creating unnecessary confusion within their organization – resulting in stunned forward momentum. In a nutshell…

Vision is

  • Future Oriented
  • The bigger picture
  • The aspiration
  • How you envision the world
  • The results
  • The purpose
  • The Why

Mission is

  • The process of achieving the Vision
  • Now oriented
  • The action & activity
  • The methods, systems, approaches
  • The How

When the Vision is not reached, it is not the Vision that needs changing, but the Mission – the methods of attaining the Vision.

Published - May 10, 2010

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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