When you’re amazingly unforgettable, it’s good for business.
INDUSTRIES WE IMPACT
Food & Beverage
Helping food and beverage brands look and feel incredibly amazing, authentic and memorable.
Wineries, breweries, specialty foods
Helping food and beverage brands build strong and memorable packaging and visual experiences.
A few of the brands impacted
Retail & DTC
Developing strategy and brands that balance relevance, timelessness and what's trending.
Building a strong brand image that gets immediate attention from investors and customers.
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I research and write a few things here and there. About branding, creativity, the mind. Here's the latest...
How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.
Human Centered Design at the heart of every thought, idea, and strategy.
My work is deeply rooted in principles of Human Centered Design, Emotional Branding and Design Thinking. And my capabilities and strengths exist at the intersection of storytelling, art and psychology.