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315-657-5691
Proudly Made in Skaneateles, NY

FOUNDER OF

When you’re amazingly unforgettable, it’s good for business.

INDUSTRIES WE IMPACT

Food & Beverage

Helping food and beverage brands look and feel incredibly amazing, authentic and memorable.

Wineries, breweries, specialty foods

Helping food and beverage brands build strong and memorable packaging and visual experiences.

Branding

  • Brand strategy
  • Identity
  • Naming
  • Menu Engineering

Brand Design

  • Brand Structure
  • Communicaiton Design
  • Packaging Design

Online Branding

Elephant and the Dove Skaneateles NY Design Marketing Branding Website

A few projects with restaurant brands

A few of the brands impacted

The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo
The Krebs Skaneateles NY Logo

Industry Focus

Retail & DTC

Developing strategy and brands that balance relevance, timelessness and what's trending.

Restaurants

Creating a language and image that adds to the overall experience, leaving lasting memories on your customers.

Startups

Building a strong brand image that gets immediate attention from investors and customers.

Get an Assessment On Your Brand

I research and write a few things here and there. About branding, creativity, the mind. Here's the latest...

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.

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Human Centered Design at the heart of every thought, idea, and strategy.

My work is deeply rooted in principles of Human Centered Design, Emotional Branding and Design Thinking. And my capabilities and strengths exist at the intersection of storytelling, art and psychology.

Authentic brands create memorable human-centered experiences.

Free Tips & Resources

Free Tips & Resources

I'll often share valuable insights, tools, resource and tips help with your branding and marketing! Just the good stuff ;)

Thanks for reaching out!