How do you explain why others are able to achieve things that defy all assumptions?
All the great leaders and organizations in the world think, act and communicate the exact same way, and it’s the complete opposite of how everyone else does it.
Very few organizations know why they do what they do, their purpose, their belief, their cause.
Why does your organization exist?
Why do you get out of bed in the morning?
Why should anyone care?
Typically, most organizations think, act and communication from the outside in (starting with the What, then How, and finally Why), going from the clearest to the fuzziest.
The greatest individuals and organizations think from the inside out – starting with the Why.
Watch the full story by Simon Sinek…
