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This has stirred up some interesting conversations at TheDieLine.com. Here my share;

This work is genius!!!
Look at all of the heated conversations. And chances are, this idea will stick with you, whether you love it or oppose it.
THIS is the heart of Advertising – to make you talk about the product. The more you talk about the product – the more it sticks! When it sticks, your recall of that product/message increases. And now you’re an evangelist for that product, whether you love it or hate it.
How many of you talked to your friends about this concept, and how horrible or clever this was?
Fantastic job Publicis Mojo!

Published - December 5, 2009

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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