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This has stirred up some interesting conversations at TheDieLine.com. Here my share;

This work is genius!!!
Look at all of the heated conversations. And chances are, this idea will stick with you, whether you love it or oppose it.
THIS is the heart of Advertising – to make you talk about the product. The more you talk about the product – the more it sticks! When it sticks, your recall of that product/message increases. And now you’re an evangelist for that product, whether you love it or hate it.
How many of you talked to your friends about this concept, and how horrible or clever this was?
Fantastic job Publicis Mojo!

Published - December 5, 2009

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