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To Identifying The Purpose, Answer the "Why" Question

At the beginning of the day, every organization must ask themselves the provocatively dumb “Why?” question; “Why are we doing this?”
Non-monetary success cannot be determined without understanding your true purpose behind what you do? Getting into business to make money is not the purpose, it is merely a result of the vision that birthed the idea which has been translated into a viable business.
Organizations like Apple and Starbucks understand their Why, Microsoft and Dunkin Donuts does not.
Variations of Why Questions:

  • Why should anyone care about what you do?
  • Why are you doing what you’re doing?
  • Why should you, the leader, care about your idea?
  • Why do you think your idea (product, service, belief, etc.) is needed in this world?
  • Why should your customers spend their money on your idea?
  • Why should your employees care and support your idea?

If the above questions cannot be answered, your business is simply just operating without a true purpose – even if monetary success is achieved.

Published - May 18, 2010

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Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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