When you have an idea and make the idea public, one of three things will happen, and what you should learn from each one…
1. Everyone will ignore the idea – What could this mean… Your idea did not fill a need or a desire. The conditions may not be prime. Learn from this experience by studying current social and market trends, including basic human needs. Every idea must fill a core human need.
2. Someone will unsuccessfully copy the idea – In other words, they end up creating an inferior product and yours remains the better of the two, and gains greater traction. Learn from their mistakes. Other people’s mistakes often give us an insight into the strengths of our ideas, giving us even a greater opportunity to leverage on the strengths.
3. Someone will successfully copy the idea – They steal the idea and make it better. If you have no option for legal repercussion – learn from their success, your failure, and move on.
Takeaway: Learn from each scenario, whether or not your idea was a success.
How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.
