A truly innovative idea must fill a specific human desire and need.
If an idea lacks value by not filling a need, it is only a novelty item and cannot be called an Innovation. An individual can be highly creative and find an innovative household solution, yet lack the capacity to market their idea as a real-world, useful solution – an Innovation.
Not enough time is spent developing ideas that are useful.
A few more thoughts, Jason Fried on Innovation
Menu-priming and the art of storytelling, and how restaurants can guide and pre-condition guest experiences – Menu Engineering Part 3
“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...
