A truly innovative idea must fill a specific human desire and need.
If an idea lacks value by not filling a need, it is only a novelty item and cannot be called an Innovation. An individual can be highly creative and find an innovative household solution, yet lack the capacity to market their idea as a real-world, useful solution – an Innovation.
Not enough time is spent developing ideas that are useful.
A few more thoughts, Jason Fried on Innovation
How simply improving a restaurant’s social media image could immediately impact the bottom line
According to research, to the mind seeing images of food is the same as seeing the actual food! The power of a great image on a restaurant’s social media
