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Know Who's Talking About You – The Basics

It’s important to know what is being said about you or your health care facility – good or bad. This will give you the opportunity to monitor conversations that are happening online about the quality services your offer, the facility that you manage, and the experiences your patients have. Once you’re able to manage this component of your marketing, you can begin to build upon the strengthens, improve on the weaknesses, and explore the different possibilities available to grow your practice.
Using Google Alerts, you can set up alerts to be send directly to your inbox when your name (or the terms you choose) are mentioned online. This is an easy and effective way to begin to gauge the quality and quantity of dialogues that are centered around your practice and your name.

A good name will precede your actions.

Topics - Branding
Published - February 19, 2009

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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