We want to bring greater transparency to the way we partner with leading medical, scientific and patient organizations,” said Jeffrey B. Kindler, Chairman and Chief Executive Officer of Pfizer.
Jeff continues by stating that this move will break down a major barrier, and increase trust healthcare providers must have when prescribing to medicines. Without a doubt Pfizer will gain more trust from their participants by positioning themselves as an open and transparent organization.
When walls come down, you as a business gain trust by those that keep you in business because they see that you are not hiding or withholding anything.
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