COMMERCIAL REAL ESTATE
RETAIL GRAND OPENING MARKETING
Grand opening activation of Francesca’s with an incentivized multi-channel promo; social, influencer, direct and cross-branding.
Project Brief: To ensure a successful grand opening for Francesca’s in Santa Fe Place Mall, NM
Project Result: Worked directly with Francesca’s grand opening team to amplify incentive program. Proposed and implemented a hybrid digital and direct campaign, direct media distributed to targeted locations; yoga studios, cafes; client’s ideal shopper. Managed a crisis component; grand opening delayed, forced a creative approach to ensure positive online engagement and successful traffic at grand opening.
Tenant Feedback: Hi all! I wanted to extend my sincerest gratitude to the entire Operations/Marketing/Security/Admin/Management team at the Santa Fe Place Mall! In over 16 years in retail I have never had such a fantastic group of partners to work with for a successful Grand Opening! You are all truly special and I thank you for your support, quick response to help, and for the generous donation of gift cards to market and ensure our Grand Opening was a success! We were incredibly successful this weekend-and on our Grand Opening Day alone we more than doubled our Sales Plan and were #1 in our entire organization of more than 700 Boutiques!!! We could not have done it without you! Looking forward to your continuing partnership! We appreciate all of you! Warm Regards, Stephanie – Stephanie Economy, District Team Leader
Category: Retail Grand Opening Marketing & Advertising
Active Role: Creative Direction and Event Strategy