PRADA Fall 2019 Handbag Collection Social Media Stories | Andre Ivanchuk

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Leveraging Facebook and Instagram Stories to create a narrative, promoting the Fall 2019 Handbag Collection.

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“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...

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