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Title:
Size: 10’x4′
Medium: Digital Print
Date: 2015

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How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4

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Menu-priming and the art of storytelling, and how restaurants can guide and pre-condition guest experiences – Menu Engineering Part 3

“Story is what makes us human, not just metaphorically but literally. Breakthroughs in neuroscience reveal that our brain is hardwired to respond to story; the pleasure we derive from a tale well-told is nature’s way of seducing us into paying attention to it.”¹ The...

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