Branding | Design | Illustration
Rebranding, logo refresh, and packaging design for Syracha’cuse in Syracuse, NY. A hot sauce direct-to-consumer specialty brand.
Category: Branding, Design, Illustration
Brief: The goal was to preserve the integrity and equity of the original logo design created by Colleen Kiefer of Kiefer Creative. Typeface and the color system were a priority focus to create a bold, fresh mark. And the easter egg… rotating the mark 3.15 degrees as a subtle nod to the 315 Syracuse area code!
Active Role: Creative Direction, Design, Illustration