Project Brief: To announce the opening of Wahlburgers Restaurant in Flint Township, Michigan.

“I’m so excited! This is huge for us. We want to be part of the community. I want to bring our family experience to yours. This is a big, big deal for us! I want to be in Flint. I want to be in communities where people work really hard, they have love for their community, family. It’s all about working together and celebrating and spreading the love. I’m so excited I can’t wait.” ~ Mark Wahlberg

Project Highlights:

• Mark Wahlberg announcing the coming of WahlburgersFlint!!
• Opening National Anthem by local singer and American Idol contestant Genavieve Linkowski
• Live concert by Pink Floyd tribute band Have a Cigar
• Kids activities; Curious George
• Food vendors in Village
• Activation by AquaHydrate
• Mall Tenant participation and activation through prize giveaways
• Wahlburgers t-shirt giveaways (for future campaign to lead into grand opening)
• Open grill food samplings by Wahlburgers
• GVC social promo reach: 25K
• Media coverage