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Selling Taste Visually

How many times have you looked at an entrée platter, or a piece of a dessert and said to yourself “that looks good”. Think about this. How can something that appeals to our taste senses, all of a sudden appeal to the sense of sight?
It’s not that difficult to understand that our experience, whether with a food, clothing, or a person is first visual – then the other senses are engaged (smell, touch, etc.).
Develop a product’s packaging from the perspective of it’s actual attributes (taste, smell, touch, etc.). Allow these attributes to shape the product’s packaging. It is true, a product’s packaging is a promise of what’s inside.

Topics - Marketing
Published - July 12, 2009

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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