How many times have you looked at an entrée platter, or a piece of a dessert and said to yourself “that looks good”. Think about this. How can something that appeals to our taste senses, all of a sudden appeal to the sense of sight?
It’s not that difficult to understand that our experience, whether with a food, clothing, or a person is first visual – then the other senses are engaged (smell, touch, etc.).
Develop a product’s packaging from the perspective of it’s actual attributes (taste, smell, touch, etc.). Allow these attributes to shape the product’s packaging. It is true, a product’s packaging is a promise of what’s inside.
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