We’ve been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed is not good. Why would someone click the Facebook or Twitter link on a page with a “follow us” call to action?
There is nothing in it for the customer!
Simple Solution: Include incentives like
- Exclusive Deals to the Online Community
- Promotion Announcements
- New Products/Services Announcements (PR)
Give your future customers a good reason why they should invest the time and make you part of their world.
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