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Social Media "Follow Us" Basics

We’ve been noticing major and minor brands utilizing Social Media as part of their online marketing initiatives. To include these non-traditional marketing approaches is good. The way it is executed is not good. Why would someone click the Facebook or Twitter link on a page with a “follow us” call to action?
There is nothing in it for the customer!
Simple Solution: Include incentives like

  • Exclusive Deals to the Online Community
  • Promotion Announcements
  • New Products/Services Announcements (PR)

Give your future customers a good reason why they should invest the time and make you part of their world.

Topics - Marketing
Published - March 18, 2010

More on this topic…

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

Experience of something is the opinion of one, how restaurants and retail can influence and shape the ideal desired result to win and retain customers

The experience of something is personal. Often filtered through one’s beliefs, expectations, memories and opinions. The experience of something is not the creation or curation of space, time and sensory stimuli – done so by a restaurant, a venue, an organization. The experience of something is what the goer, attendee or participant experiences as a result of being in (and have gone through) a designated space, over time, having at least one of their senses stimulated.

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