We will go through seasons of collecting, absorbing, researching. Our information bank on the particular subject grows increasingly. We surround ourselves with piles of rocks, sometimes more than we know what to do with. There comes a time when we must force ourselves to stop the collecting process, and begin building. Take one rock at a time and make something happen. There is no change if there is no change. Take action, stop fooling yourself into thinking that progress is being made when in all actuality, you are drowning yourself in the sea collected things.

How Emotional Menu Descriptions Affect Your Customer’s Appetites: Insights from Psychology and Neuroscience – Menu Engineering Part 4
The psychology of emotional menu item descriptions is a powerful tool for restaurants looking to create a more compelling and memorable dining experience. By incorporating emotional language, storytelling, sensory language, and authenticity into their menu descriptions, restaurants can engage diners on a deeper level and create a connection that goes beyond mere words on a page.