Work Created For


Art Studio


Proudly Made in Skaneateles, NY


From Inside Out – How to Create Change

How do you explain why others are able to achieve things that defy all assumptions? All the great leaders and organizations in the world think, act and communicate the exact same way, and it’s the complete opposite of how everyone else does it. Very few...

Include All Five Senses in Your Branding

In Branding, developing a visually memorable statement that increases consumer brand awareness is important to building a powerful image. But this only stimulates one of our senses. Much emphasis is placed on satisfying the visual sense in branding, but this leaves a...

What If it Was Medium

What if Starbucks termed their drink sizes as Small, Medium, and Large. How would this alter our brand perception of Starbucks.

Know Who's Talking About You – The Basics

It’s important to know what is being said about you or your health care facility – good or bad. This will give you the opportunity to monitor conversations that are happening online about the quality services your offer, the facility that you manage, and the...