copywriting | Andre Ivanchuk

How improving restaurant menu descriptions may boost sales an astonishing 27%, increase perception of quality, and actually influence human behavior – Menu Engineering, Part 2

Good words are worth much, and cost little. ~ George Herbert Based on a study by Cornell University (published in the Cornell Hotel and Restaurant Administration Quarterly), menu items with good descriptions outsell others by 27%. Descriptions that use expressive...

[Latest Study] Two-word subject lines outperform, simple email tactics for your restaurant’s next email marketing campaign

According to a recent study published by regie.ai that analyzed nearly 150,000 inbound, outbound and follow-up sales emails, short and sweet wins. % Open Rate: 2-word Subject Line % Open Rate: Overall Avg. Subject lines with 2 words were clear winners. Outperforming...

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How improving restaurant menu descriptions may boost sales an astonishing 27%, increase perception of quality, and actually influence human behavior – Menu Engineering, Part 2

[Latest Study] Two-word subject lines outperform, simple email tactics for your restaurant’s next email marketing campaign

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